Tesla is the winner of a new brand loyalty survey, beating other automakers in the United States. The poll was conducted by Bloomberg Intelligence, Bloomberg's research arm.

In the survey, 1,000 American adults were asked if they planned to buy or lease brand-new cars in the following year. Here's what the surveyees said.

Tesla No. 1 in Brand Loyalty, New Survey Reveals

According to Electrek's latest report, 42% of the survey participants planned to buy a BEV as their next vehicle.

Meanwhile, 93% of those already owning a BEV said they will stick with their current powertrain for their next purchases. This shows how strong the BEV penetration is in the US. Experts even predicted that it would reach 25% as early as 2030.

Regarding brand retention rate or brand loyalty, Tesla has the highest record since it has an 87% brand retention rate. The EV maker beats other automakers. Here's the list.

1. Tesla: 87% 
2. Lexus: 68%
3. Toyota: 54% 
4. Ford: 53%
5. Honda: 51%

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Not the First Time for Tesla

This is not the first time that Tesla topped a brand loyalty survey. In 2020, Forbes reported that the giant EV maker also became the no. 1 brand in Experian Automotive's brand loyalty survey.

Honda, Ford, and Toyota followed Tesla. Experian's senior automotive industry consultant, Marty Miller, explained why brand loyalty is a big deal in the automotive industry.

"Vehicle loyalty is a metric to measure the devotion of your customers," he said.

Usually, brand loyalty doesn't need to be the same model. Consumers need to buy a new vehicle from the same brand they currently have.

When an automaker has a high brand retention rate, this means that consumers trust its brand. These buyers can even encourage other potential customers to buy from their trusted brand. 

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