Disney Reveals Theme Parks Make the Most Money, Plans to Invest $60 Billion to Make Them Even Better

By Thea Felicity

Apr 07, 2024 10:44 AM EDT

Visitors queue at the foot of the Disneyland Hotel marking the entrance of Disneyland Park, at Disneyland Paris, in Marne-la-Vallee, east of Paris, on October 16, 2023. The Walt Disney Company celebrates its 100th anniversary on October 16, marking the occasion with the release of a short film featuring more than 500 characters from 85 films. Disneyland Paris marked that anniversary with a parade showcasing a hundred of Disney's characters. (Photo by Ian LANGSDON / AFP)
(Photo : Photo by IAN LANGSDON/AFP via Getty Images)

Disney's theme parks have emerged as the top money maker for the company, prompting an investment of $60 billion over the next decade to ensure their continued success, according to CNBC.

Disney's Experiences division, led by Josh D'Amaro, is spearheading the initiative. It will focus on innovations and enhancements to attract and retain visitors. 

D'Amaro reflected on the challenges posed by the COVID-19 pandemic, stating, "The pandemic was an opportunity to take a breath and think about what we wanted the future to look like." 

Despite the difficulties, Disney's theme parks have rebounded strongly, with D'Amaro highlighting, "Our results have been record-setting as recently as the last first-quarter earnings." 

Additionally, he emphasized the importance of storytelling and creativity in driving growth. With a commitment to creating immersive experiences and using technology, Disney aims to maintain its position as a leader in the theme park industry.

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What's New in Disney Theme Parks Recently?

Disney theme parks are introducing several new attractions and experiences to improve visitor engagement and excitement. 

For instance, Fantasy Springs, an eighth port at Tokyo DisneySea park, is set to open soon, featuring areas inspired by beloved Disney films such as Frozen, Tangled, and Peter Pan, alongside the Tokyo DisneySea Fantasy Springs Hotel. 

Disney is also working on developing the Tropical Americas area at Disney's Animal Kingdom in Florida, promising guests thrilling adventures that will come with "lots of storytelling." 

Moreover, ongoing discussions suggest the possibility of new areas within Magic Kingdom, potentially based on popular Disney properties like"Coco, Encanto, or a Disney villains-themed zone. 

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