Elon Musk's X Rolls Out Free Premium Features for Selected "Influential" Users Are You Eligible?

By Thea Felicity

Apr 04, 2024 11:44 AM EDT

A photo taken on November 17, 2023 shows the logo of US online social media and social networking service X - formerly Twitter - on a smartphone screen in Frankfurt am Main, western Germany.
(Photo : Photo by KIRILL KUDRYAVTSEV/AFP via Getty Images)

Elon Musk's X has initiated a program to recognize and reward influential users by granting them access to premium features, including coveted verification badges known as "blue checks," per CNBC.

The rollout started late Wednesday, Apr. 3, and extends complimentary subscriptions to select users who have garnered significant traction within the X community.

READ NEXT: Elon Musk, X Sued by Former Twitter Exec Nick Caldwell Over Alleged Breach of Contract, Unpaid Severance

Who Are Eligible For X Free Premium Features?

According to Musk on X, accounts with more than 2,500 verified subscriber followers will receive Premium features at no cost, while those exceeding 5,000 followers will enjoy the Premium+ tier for free.

While X Premium typically operates as a paid subscription service offering three tiers, users who subscribe to these tiers gain exclusive benefits, such as displaying a blue checkmark on their profiles. The subscription fees range from $32 annually for the Basic tier to $168 for Premium+.

On Wednesday, numerous users, including some CNBC reporters, were notified of their eligibility for complimentary subscriptions to recognize their influence on X.

However, the company emphasized its right to revoke these subscriptions at its discretion. The duration of free access to premium features also remains uncertain, and users' ability to opt out of the service is unclear at this time.

Musk's introduction of subscriptions to X aims to diversify the platform's revenue streams, particularly in light of declining advertising revenues following his controversial Twitter takeover in late 2022.

Several major advertisers, including Disney and Apple, paused their online advertising campaigns on X after Musk endorsed a conspiracy theory in November 2023.

READ MORE: Elon Musk's X Reportedly Testing 'Adult Content' Groups Without Age Verification Protocol

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