Ford Considers Spain Plant for New SUV Production, Expanding European Market Presence

By John Lopez

Mar 28, 2024 02:29 PM EDT

Ford is considering the production of a new sports-utility vehicle (SUV) at its Valencia plant in Spain, Reuters reported on Thursday. 

According to the company, the move aligns with its strategy to enhance its current product offerings in response to evolving European market dynamics.

Ford to Make New SUV in Valencia Plant

The decision is still pending formal confirmation. If finalized, the plan involves introducing an all-new multi-energy SUV, potentially manufactured in Valencia, to the Europe cycle plan.

Spanish PM Pedro Sanchez welcomed the prospect, highlighting its positive implications for Valencia, Spain, and the workforce at Ford's Almufasses plant. The facility, currently employing 4,800 individuals, primarily focuses on producing the Ford Kuga.

"Great news for Valencia, Spain and the workers of @FordSpain. The company's decision to produce electric vehicles guarantees the viability of the Almufasses plant for the coming years," the prime minister said on X.

The Ford Motor Company logo is seen July 20, 2008 at a dealership in Hudson, Wisconsin. AFP PHOTO/Karen BLEIER
(Photo : KAREN BLEIER/AFP via Getty Images)

Slowing F-150 Lightning Sales Triggers Job Cuts at Ford Plant

In more news, Ford is set to trim its hourly workforce at the Rouge Electric Vehicle Center in Dearborn, Michigan, amid slowing electric vehicle sales. 

ABC News reports that the reduction follows subdued growth in EV sales, with consumers showing a preference for hybrid vehicles over pure electric models.

READ MORE: Nissan Aims to Boost Car Sales by 1 Million in Next 3 Years, Streamline EV Manufacturing Costs

Despite selling over 24,000 Ford F-150 Lightnings last year, representing a 55% surge from 2022, dealers are now experiencing slower sales and increasing inventories of the electric truck, which starts at just under $50,000.

The planned reduction in the workforce at the Dearborn facility will see only a third of the current 2,100 workers retained. Additionally, 700 employees will be transferred to the Michigan Assembly Plant in Wayne to support Bronco and Ranger production. 

The remaining 700 workers will either opt for retirement packages or be reassigned within southeast Michigan. Ford also expands operations at the Michigan Assembly Plant by adding a third crew.

READ NEXT: Subaru Recalls Nearly 120,000 US Vehicles Over Dangerous Airbag Issues

© 2024 VCPOST, All rights reserved. Do not reproduce without permission.

Join the Conversation

Real Time Analytics