Apple To Invest $139 Million in Shenzhen Lab, China To Boost Product Development

By Thea Felicity

Mar 12, 2024 08:14 AM EDT

Apple Unveils iPhone 15 In China
HANGZHOU, CHINA - SEPTEMBER 22: Customers try out the new iPhone 15 at an Apple store on September 22, 2023 in Hangzhou, China.
(Photo : Photo by Lintao Zhang/Getty Images)

Apple is preparing to open a new laboratory in Shenzhen later this year. According to Patently Apple, this ensures that devices like iPhones and iPads, along with Vision Pro, are thoroughly tested and researched. 

This move is part of their effort to improve the quality of their products and boost sales after VCPost reported that iPhones in China saw a 24% drop with Huawei taking over.

Now, the expansion does not stop at a new Apple Shenzhen laboratory. The big tech is also improving its research center in Shanghai. This center will help analyze materials and ensure the reliability of all Apple products while also collaborating with the incoming Apple Shenzhen laboratory. 

This will allow Apple to work closely with local suppliers, strengthening their collaboration.

READ NEXT: iPhone 15 in China Gets Huge Discounts To Attract Customers Amid Slowing Sales

Ge Yue, Apple's vice president for Greater China, emphasized that this investment shows Apple's dedication to providing its users with top-quality products.

"This investment will further deepen our commitment and better support us in providing users with the world's top products."

The China laboratory is not new to companies like Apple as it has already poured over 1 billion yuan (US$139 million) into its research centers with plans to invest even more. 

Similar to Apple's Shenzhen laboratory, these investments will help Apple test prototypes, improve designs, and work closely with suppliers to save time and improve efficiency. Plus, this counters dupe products spreading in regions like China, where two nationalities were already convicted.

Thanks to the research done in these labs, Apple has been able to develop new technologies like titanium metal and Face ID for the iPhone 15 Pro and products like Apple Vision Pro. 

They're also working towards using more recycled materials and becoming carbon neutral by 2030, aligning with their sustainability goals.

READ MORE: Apple CEO Tim Cook Avoids Taiwan for Foxconn's 50th; COO Attends Instead

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