How to Build a Fashion Brand With Liv Schreiber
The pandemic has created big challenges for almost every business around the world.
This particularly true in the fast moving fashion world where brands have to quickly
move to almost entirely to digital ads, ecommerce, and social media marketing over the
last year. People with the expertise and experience to help fashion brands create a powerful digital presence are now in high demand.
Liv Schreiber is one of the leaders in digifashion and the marketing firm she started last year with her twin brother, Brand Caffeine, has already been a big success generating over six figures in revenue in the
first year. While many people know Liv as a leader in fashion and style, what they don't know is
how much time and effort went into her becoming so successful. Her love for fashion
started at a young age. Her first handbag was featured in Garnet Hill Magazine when she was just 10 years old. After high school, she went to the University Wisconsin- Madison where she earned her degree along with certificates from FIT and Parsons.
She started as a broker, but soon found fashion calling her back. While she was headed to an interview at Google, she received a message from Jesse Itzler asking for style advice. Instead of just sending him a list, she went above and beyond by offering to shop for him. This led to her becoming his stylist and later the stylist for his Billionaire wife, Sara Blakely who is the CEO of SPANX. Liv's talent for style and fashion was quickly recognized and she was put to work assisting with the SPANX activewear launch. This experience led to numerous additional projects working with Fortune 500 companies such as Google and top brands like Steve Madden.
What makes Liv really unique is that she is also a fashion blogger that sees style as secondary to inner work to include energy, kindness, positivity. This honesty and fresh perspective in the fashion industry has earned her over 50,000 followers on Instagram and TikTok. Many of her followers are aspiring entrepreneurs in the fashion industry and she's a big believer in creating amazing value for both her followers and her clients.
For example, she created a free education program called Zoom Fashion to provide fashion education to hundreds of students around the world. Liv is on a mission to help her clients and followers ease symptoms of anxiety, loneliness, and general quarter-life confusion for the short and long term. She combines this helpful life advice with fashion advice and a great deal of encouragement that her audience loves. As she says "I believe we are all far more capable than we give ourselves credit for." She cheers her audience on to take on big opportunities when they come your way as she is done.
She's thankful for all the mentorship she received from titans in the fashion industry and loves to pay it forward to her clients and followers and encourages them to live life in life unconventionally, forget what people think, and work smarter.