UK-based company Affectv is now starting the hard process of bolstering personnel roster after closing a GBP 2 million funding round, led by Octopus Investments.

The company is growing and with that, there's additional staffing requirement in order for Affectv to meet its goal. Its seeking to accelerate its position in the industry, boost its sales and streamline its engineering division and operations. These strategies are all geared for Affectv to carve a niche in the rising demand in Asia and Europe.

Glen Calvert, Affectv founder and CEO, said they managed to achieve "100% organic revenue growth" each quarter since the company was established.

"We live in a world where digital interaction between people has become ubiquitous and as such, the digital ad market and relationship between advertisers, publishers and consumers will evolve," he said.

According to its website, Affectv is an audience technology business that helps how users behave online in terms of content, brands and each other. The company was adjudged as the Young Startup of the Year in 2012 and Most Disruptive UK Startup in 2011 by Smarta.