The Number Of Women-Owned Businesses Is Exploding. Why Does The Digital Space Lag?
The number of women-owned businesses has been exploding, but not in one part of the economy where you'd expect it to be: digital-only businesses. The number of women-owned businesses grew 58% between 2007-2018, according to the American Express 2018 State of Women-Owned Business, compared with 12% for all businesses.
Some 2,000 new women-owned businesses are started every day. But when Melbourne-based Flippa, a marketplace for buying and selling online businesses, looked at what portion of the businesses registered on its platform were women-owned, it found an astonishingly low number: 3%. Women-owned businesses account for 6% of sales, according to the site.