Although Samsung may not have performed well in terms of profit, it was gaining some traction in terms of market share. Samsung was still king when it came to market shares.

The company kept its smartphone shipment data confidential. However, according to Strategy Analytics, Samsung continued to see its smartphone market share grow in the last quarter. Samsung reached 76 million units shipped during the quarter. This was an increase from last year's 48.7 million units. This represented a 33.1% increase in market share. Last year, the company's market share increased by 31.1% only.

Similarly, the demand for smartphones worldwide continued to increase. There was an increase of 47% for the global smartphone market during the quarter. Shipments reached 229.6 million worldwide. The increase in smartphone demand can be attributed to two factors, according to Neil Shah, senior analyst at Strategy Analytics. First, developed countries showed a growing demand for 4G devices and, second, emerging countries showed increasing demand for 3G smartphones.