James Middleton revealed in an interview with the Daily Mail, that since the name of their family became the talk of the town, he has always been identified as the Middleton's younger sibling even before his sister Kate married the future king.

James said, "It's always been, whether at school or now, that I am Pippa and Catherine's little brother. It's probably going to be the story of my life. But] I am James Middleton. I am very proud to be 'the little brother of...' but, equally, they are proud that I am who I am."

Even at the age of 29, James Middleton has marked his own name in his own ways. After his cake company he started after he dropped out of college shut, he brought up a new business. He is now the Chief Executive Officer of Boomf, a personalized marshmallow business.

James has also made his own fashion choice with his bushy beard that makes him noticeable among the clean-cut men in several royal portraits.

 "My mother looks at it and says, 'When are you going to get rid of it?' but then that's because she wants me to be her little boy," James said.

For almost four years now, James is dating the actress Donna Air who has a 13-year-old daughter, Freya. The couple is still together in spite of rumors that the two broke up while James was in the mid of this travel for business

Middleton held after confirming they he and Donna are still together that they are thinking about where they are going next.

"I love Donna very much and Freya is very much part of Donna, and I love them both equally. It's not 'Donna' and 'Oh, she has a child.' That's not how I've ever seen it... Marriage is absolutely not something I'm scared of [but it] isn't necessarily the be all and end all."

James William Middleton is an English businessman and member of the Middleton family. Middleton's companies include Boomf and the "Cake Kit Company" which can create themed cakes and cake-making kits for birthdays and other occasions. He is the younger brother of Catherine, Duchess of Cambridge, and read the lesson at her wedding to Prince William, Duke of Cambridge.

In April 2011 he registered three more businesses: Nice Cakes, Nice Wine and Nice Group London and has indicated that he plans to further expand the Cake Kit Company.

It was reported in August 2015 that the company had raised £1million in funding.