In a shocking statement, Pierce Brosnan said that his image and endorsement used in the Pah Bahar commercial was "unauthorized" and "deceptive". Brosnan said that he had signed the contract only because he was told that it was a breath freshener.

Pierce Brosnan also said that he is "deeply shocked and saddened" at the commercial. He said he would never promote a product that is dangerous to health.

The Pan Masala product that was said that he endorsed contains tobacco and other harmful product. Years ago, commercials that promoted the sale of this product were banned. After the Pan Bahar commercial was aired on the internet and television, the CBFC banned it because it promoted tobacco.

In an interview, he said "As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn that Pan Bahar's unauthorized and deceptive use of my image to endorse their range of Pan Masala products." The statement also read "I would never have entered into an agreement to promote a product in India that is dangerous to one's health."

Brosnan also said that he only agreed to advertise a single product only and that it was presented to him as "all natural containing tobacco, supari nor any other harmful ingredients."

After this incident, Pierce Brosnan apologized to the people he had offended.

In a statement, Pierce Brosnan also said that he lost his wife, his daughter, and numerous friends to cancer. He also explained that he was unaware of the carcinogenic nature of Pan Bahar. The company had convinced him that he was only promoting a product that is a breath freshener and a tooth whitener.

Pierce Brosnan was really not happy with his images used to endorse this kind of product and he said that he would look into the matter seriously. Meanwhile, he conveyed hi heartfelt apologies to the people in india. He also understood the reason behind the negative comments that he received.