The mobile device management market was said to be the next target of BlackBerry. Gartner analysts estimated that the market would reach US$784 million by the end of the year.

Jefferies analyst Peter Misek stated that the company has "got to get the MDM market". Misek based his thesis and US$22 price target on the company and said that it would tap the MDM market. However, analysts said that even if BlackBerry gets the entire market share, it would still fail to make up for the lost revenue.

Thorsten Heins, BlackBerry's CEO, reiterated that the value of the company depended on being an end-to-end service provider that included the device. Its profitable services would be revamped so that it could grow.

Since its hardware operations could no longer attain enough profits, the company would just concentrate on services business. BlackBerry generated US$3.7 billion in service income in one year. It would also focus on making second generation BlackBerry 10. Along with the MDM platform, the company could achieve a turnaround if it would improve the BlackBerry Enterprise Server.