Addvocate revealed it had raised US$2 million in its Series A round of funding. The funding round was led by Rogers Venture Partners. Angel investor Karen Riley participated in the financing round. Addvocate helps companies deliver consistent messages for their brands through the strength of their staff's social voices.

The Series A round comes after an earlier seed round financed by multiple early angel investors. The seed funding round included investors such as Jay Baer, Jesse Engle, and Cyan and Scott Banister.
 
"We are extremely pleased to have the opportunity to invest and partner with Addvocate. It is not everyday you find a natural leader like Marcus, coupled with a team with such deep domain expertise in the corporate social media space. We were impressed by how Addvocate was able to launch its business with an amazing list of customer pilots in the Fortune 500," a General Partner at Rogers Venture, Will Stewart, explained.