Samsung unleashes attack on Indian tablet market

July 24
11:21 AM 2013

Samsung will not go down without a fight. Recently, the current runner up in the smartphone industry race took advantage of the frontrunner's Achilles Heel - the Indian market.

The Korean electronics company released their Galaxy Tab 3 product last week on the Indian market. The new product line boasts of fancy graphics interfaces and massive touchscreen sizes, available at 7 and 8 inches. The smaller tablet was priced at RP17,745 or US$298, while the latter cost RP25,725 or about US$435.

The operating system of both tablets were Google's Android Jelly Bean, capable of high-speed internet through 3G telecommunication networks.

Due to the emerging market, the sales model employed by retailers in India included monthly installments, according to Samsung India's head of mobile and digital imaging business Vineet Taneja. Samsung partnered with Vodafone India Ltd. to promote the launch of the tablets. The partnership of the two giant companies gave consumers free internet subscription plans ranging from 2 to 3 months. This is Samsung's latest attempt to gain momentum in the ongoing sales war between Apple and the company. According to Cybermedia Research, Samsung failed to penetrate the tablet market in India in the past.

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