Samsung Taking Over India’s Smartphone Market With New Features, Outpacing Apple

By Staff Writer

Apr 07, 2016 04:39 AM EDT

Samsung Electronics Co Ltd is emerging as India's number one smartphone manufacturer, outpacing its rival Apple. The Korean company's sales and profile in the country soared after the launch of a revamped line-up of products.

The strong sales in India could be largely attributed to its mid-tier products, according to the company. Samsung's Galaxy J model series have been supporting the company's strong sales, considering India's huge mid-to-low-end segment. The company believes that the series are driving the trend in the particular segment.

With the mid to low end segment in mind, Samsung is also pushing its sales with a line-up with advanced special features. According to Business Insider, the products' special features include a safety mode for motorcyclists, S bike. The feature is specifically targeted at India's motorbike riders. When the feature is activated, it will automatically notify callers that the phone owner is riding and cannot get to the phone at the time.

Reports show that Samsung's Indian market share was increased to 30 percent as of February this year. Previously, the company got just 28.6 percent of share in Q4 of 2015, slightly above Q4 2014's number of 27.4 percent.

India's two biggest smartphone maker, Samsung and Apple, has been preparing themselves to take over India's market. Apple is reportedly aiming to boost iPhone sales in India with expansion plans including used units sales. The Cupertino-based tech giant is also preparing to open its first official Apple Stores in the country.

Quoting data from Cybermedia Research, The Economic Times reported that Samsung sectioned 46 percent of the premium smartphone market. Apple, on the other hand, got just about 44 percent in the segment. 

It's also worth noted how much the smartphones markets have grown in India. Last year, about 3.3 million premium smartphones were sold in the country. The total base of smartphones sales for 2015 was 96.4 million. Analysts also projected that smartphone sales in India will rise to at least 5 million this year.

Besides Samsung and Apple, India's smartphones market has other key players, including local companies Micromax and Lava. Chinese brands are also putting up competition in the markets, as reported by Indian Express.

Samsung's Indian market share of smartphones is rising as the country's smartphone markets are growing fast. Samsung is winning the markets with a new line-up of products with special features targeted at Indian mid to low segment. The company outpaced rival Apple, who is also planning to dominate India's market. 

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