NGage Labs on Tuesday said that it raised US $6.9 million in Series B Funding, led by Metamorphic Ventures. Existing investor AZ Digital Farm also participated in the round.

By using the technological system of the Arizona-based company, retailers can create profiles and engage customers with the end view of increasing their profits exponentially.

Rod Ford, CEO of NGage, said in a statement that their in-store shopper engagement solutions using mobile devices and interactive kiosks provide retailers with more ways to create the ultimate shopping experience for the customer.

"Our mission at nGage Labs is to make shopper engagement ubiquitous and integrated into the modern shopping experience that leading retailers seek to establish," he said.

The new round of investment, he said, has given the company more flexibility to pursue undertakings that will amplify the innovation of its products. Part of the money will also be used to grow its management team.