The startup has claimed to grow at exponential rate since its inception and spread across many cities of India. The recent funding will allow the startup to increase the number of stores to over 150. The expansion will take place in the metro cities of Delhi, Bangalore, Kolkata, and Hyderabad. Expansion will be made also in Mumbai, Chennai and 11 other potential cities, reports Your Story.

India represents a huge market for retail pharmacy. Retail pharmacies in India have been expected to cross $11.5 billion revenue in 2015 with a year-on-year growth rate of 20%.

Various players are vying with each other to grab the larger pie of the retail pharmacy market. 1mgAyush.com, Healthkart, BigChemist, Healthgenie, Healthadda, mChemist and Deemark are some of the few names competing with CareOnGo.

CareOnGo realizes commissions for lead generation. The app also charges 7-8% commission on the transaction value for sourcing which is shared in between the platform and retailer. Farooq Oomerbhoy, however, considers the business platform as an efficient and transparent model for the pharmaceutical sales.

Many cases on illegal online sales of medicine have also been reported with the booming of online medicine market. CareOnGo maintains extreme cautiousness while partnering with medical stores. They promise for in time delivery of the authentic medicine.