Apple buys Locationary

By IVCPOST Staff Reporter

Jul 20, 2013 10:05 AM EDT

Google and Apple separated ways after the latter launched its very own mapping service for the iOS. Today, the technology titan company acquired a technology much smaller in magnitude than Google - Locationary.

The startup application is based in Canada. Locationary created a platform to collage disparate data about business profiles so that consistency and accuracy of the information is top notch. The name of the service was derived from the words 'location' and 'dicionary'.

The buyout of Locationary was in conjunction with Apple's acquisition of a related startup, According to a report by, the transaction included assets and staff of Locationary.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said an Apple spokesperson, unable to divulge any further information regarding the deal. Steve Dowling, Apple's representative, declined to comment on the plans of Apple about the two most recent acquisitions.

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