Samsung has started selling its new 4K Blu-ray players, code named as UBD-K8500/ZA, since Friday at video and audio center in Santa Monica of California. The new players have showcased first at the Consumer Electronics Show (CES), 2016 held at Las Vegas in January.

The product has been expected to hit the consumer market no earlier than March. The Samsung's new gadget is expected to compete with other similar 4K disc players from Philips and Panasonic and the first 4K Blu-ray disc from retailing giant amazon.com, reports 4K.

Alongside UBD-K8500, four stores of the chain, Video and Audio center, has also debuted the first Ultra HD Blu-ray discs to hit the market from 20^th Century Fox Studios. The just introduced Blue- ray discs include Oscar nominated movie, The Martian, according to a report published in TWICE.

AVS Forum posters have also found the players in stock at Fry's Electronics stores in San Diego-area. The Samsung player is compatible with all existing Blu-ray and 3D Blu-ray discs, DVDs and CDs and it up-scales non-native 4K content, reports Engadget.

Consumers in the rest of the U.S will have to wait until an indefinite date in March for an opportunity to buy the UBD-K8500/ZA in stores. But the recently released products are also available on pre-order from Samsung's own website.

The new UBD-K8500/ZA is equipped to handle 4K ultra HD Blu-ray disc media at 60fps via HDMI 2.0a to all compatible 4K TVs. It also offers wireless streaming of 4K content from Netflix and other select sources of UHD entertainment. Furthermore, the new player appears to be equipped with HDR-compatibility for content and TVs featuring contrast and color enhanced 4K video format.

The new video player is expected to offer a superb content viewing experience. 4K movies and shows on disc format also look considerably sharper than their streamed 4K counterparts with HDR.

Centering the release of new products, press conferences have been scheduled at 5 p.m. PST on Friday at the VAC showroom on Wilshire and 15th Street in Santa Monica. The player has been priced $399 at retail level. Samsung invites its customers to rush cautioning over limited available quantity.