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Apple to offer no-commercial television

July 18
10:54 PM 2013

Followers of Apple might recall the company's previous hint at creating something for the television. Recently, Tim Cook confirmed the tech giant's "grand vision" for the traditional medium. Speculation arose about what exactly that vision is supposed to be. Some say it's all about advertisement skipping.

According to Wall Street Journal's top Technology Dest reporter Jessica Lessin, it's extremely possible. Apple has the capability to offer television service without any ad intrusion. The tech titan is enormous enough to perform what seemed to be impossible before - paying the media industry to save the viewers from watching commercials. It could be offered as a "premium" service, analysts predict.

However, a system like that would dent the way the entertainment industry works. Media is still fueled by the multibillion advertising industry.

The most likely candidate for Apple's "grand vision" would be cable operator Time Warner Cable. The company's cord cutting measures fits well with Apple's no ad-television plan. It's only logican for the cable provider, since their latest financial data showed that video service earned a lot more than advertising.

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