On Tuesday, the Calcalist's new website stated that Apple made initial talks to purchase PrimeSense, an Isarael-headquartered company. The deal was said to be worth US$280 million.

In early July, a delegation comprised of Apple's engineering executives paid a visit in PrimeSense, Calcalist stated. However, the management team of PrimSense were not directly available to give a remark or confirm the said visit.

PrimeSense was a producer of chips that enabled the vision on three-dimensional machines. Its sensing technology was utilized to aid in powering the Xbox Kinect of Microsoft. It gave digital devices the capability to perceive a scene in three dimensions.

PrimeSense owned offices in China, Israel, Japan, Korea, North America, Singapore and Taiwan. Its initial specialization was on gaming and living room industry. But due to the company's growth, it was able to expand its technology in television, computers, mobile devices, interactive displays, robotics and healthcare.

Calcalist reported that PrimSense raised US$85 million from its venture capital funds in Israel and the US.