MCI adds to its e-fashion investment portfolio

July 12
1:04 PM 2013

MCI.TechVentures brought a minority share in Wearco sp. z o.o., which operates, the biggest online clothing retail shop in Central Eastern Europe.

The financial details of the transaction was not released but one of the agreements was for MCI to also help the company come up with marketing and business strategy to build  its brand and expand its reach in Poland and other countries in Europe. reportedly carries at least 200 global brands with 15,000 products, such as Nike, Diesel, Marco Polo, Adidas, Guess, Tommy Hilfiger, Calvin Klein and many others. In the ranking of online stores in Poland, landed first in clothes, jewelry and shoes category. is the fourth online fashion retail firm that MCI invested in, following the Russian online shopping company;, which sells lingerie and, a Germany-based company selling jewelry and accessories.

MCI is also helping the three other companies grow their respective markets.

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