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Sherpa Ventures invests on BackOps

July 11
9:22 AM 2013

Sherpa Ventures announced today that it will be investing for the first time in on-demand labor company BackOps. Shervin Pishevar, Co-Chief Executive Officer of Sherpa Ventures, headed the initial investment.

Pishevar was considered to be an "unconventional investor" in the tech industry. Previously, he made investments in firms such as Socialcam, Klout, and Blackjet before joing Menlo Ventures. During his stint in Menlo, he convinced the investment firm to make placements on up and coming tech companies such as Uber, Fab, and Tumblr. He launched his own company, Sherpa Ventures with co-founder Scott Stanford afterwards.

Sherpa's new investment follows a trend of placements in on-demand labor companies such as TaskRabbit and oDesk. San Francisco-based company BackOps offers on-demand services from mostly women workers, which the company refers to as "Riverters."

"They have CPAs, they have decades of experience in HR, but they're sitting in Utah or Florida, maybe raising their kids and not working," said Stanford commenting on BackOps' Riveters.

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