Malayan Banking Bhd, more popularly known as Maybank, invested over RM100 million in information technology entities in four countries for 45 months. The investments were placed in the booming Southeast Asian nations of the Philippines, Malaysia, Singapore, and Indonesia.

Maybank is Malaysia's largest commercial bank.

B. Ravintharan, Maybank's executive vice president and head of Cards, Wealth and Payments, said that upon completion, the integrated system will make credit card payments via the Interment more convenient. This investment in the technology structure of the bank should reflect better figures, analysts said.

"So, when we do marketing programmes in Malaysia, the other three countries would be able to replicate it fast instead of doing it all over again in the respective countries," explained Ravintharan during the TreatsFair 2013 held in Kuala Lumpur, Malaysia.

"We expect to record RM24 million sales at this fair, up 20 per cent, from the RM20 million recorded in 2012," he commented on the TreatsFair.