Perform Group acquired Opta, a sports data and analysis provider, from Albion Ventures. The London based professional sports analysis firm previously attracted GBP2.1 million worth of investments in over three rounds from Albion. With this exit, Albion Ventures successfully triples its initial investment. Perform Group will be buying Opta in a conditional transaction reportedly worth GBP40 million.

Opta is a global name in the field of sports analysis and data gathering. The company utilizes proporietary technology to gather and analyze data in a wide array of sports. Professional organizations and broadcasts have all been using Opta's services, including 300 firms in 40 countries.

The buyer, Perform Group, is a digital sports media group with offices in different cities around the world.

"We are delighted with the success of Opta.  We have enjoyed partnering the Company's highly impressive management team through a period of rapid growth during which they have created a leading brand with the dominant position in their global market," said Patrick reeve, maganig partner at Albion Ventures.