Apple's new iPad Pro advertisement has sparked angry reactions among people in the entertainment and other creative industries.
tim cook
Despite rivals investing heavily in AI-focused infrastructure, Apple, emphasizing hardware sales, maintains a lower capital expenditure, raising concerns about its sales and competitiveness.
Apple Inc. unveiled an unprecedented $110 billion buyback initiative, marking its largest buyback program to date.
Tim Cook said Apple would "look at" manufacturing in Indonesia after meeting with President Joko Widodo.
Tim Cook sold 196,410 Apple shares this week, according to an SEC filing.
Apple CEO Tim Cook has visited China to boost iPhone sales while praising the Chinese economy. However, he was criticized at home for his laudatory remarks.
Apple CEO Tim Cook arrives in Shanghai ahead of a new retail store opening and decreasing iPhone sales.
Apple CEO Tim Cook has unveiled the company's significant investments in generative AI during the firm's annual shareholder meeting.
Apple COO Jeff Williams takes a rare trip to Taiwan to commemorate Foxconn's 50th anniversary, while CEO Tim Cook remained true to his words to steer clear away.
The top people from Apple, Alphabet, Facebook, and Microsoft are set to have a meeting with Donald Trump.
Apple has unveiled the new iPhone SE- iPhone 5S on Monday at its Cupertino campus. The new product with 16GB storage will cost $399 and with 64 GB for $499. The slimmer product has been developed following stronger opposition from the Apple customers against upgrading the 4.7 inches and 5.5 inches smart phones.
Top tech elites were reportedly involved in a secretive meeting to stop Republican front-runner Donald Trump. The forum was also attended by Republican leaders and other representatives from the private sector.
FBI chief, James B. Comey, has been reported to personally challenge Tim Cook stance. Tim Cook has been considering the battle as fight to secure privacy. Americans are historically sensitive towards government’s intervention over individual privacy. But the cause cherished by the common Americans is believed to prevail in the long run.
The US government has appeared in a row with Apple centering unlocking of encrypted data of an iPhone allegedly used by a terrorist. Apple opposes the demand citing creation of backdoors for the law enforcers, may lead to a potential abuse. Supporting Apple stand, Mark Zuckerberg has pledged playing due rolls in its fight while addressing in the Mobile World Congress on Monday.
Apple and FBI want to resolve their feud over the decryption of the iPhone of the San Bernardino shooter but the giant tech company turned FBI's request. John McAfee, inventor of the McAfee software, offers assistance to solve the case.
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