ComScore Inc, a data analytics provider and a major player in web tracking, will acquire Rentrak Corp for an implied value of $771 in all stock deal. Rentrak offers viewership rating services. As part of the buying deal, every share of Rentrak will be converted into 1.15 shares of ComScore. After the buying process, Rentrak will become a wholly-owned subsidiary of ComScore. The combined entity is expected to become a major measurement system for media and advertisement agencies. The buyout deal is expected to close in early 2016. The combined entity will get cost benefit of $55mn over the next two years.
Magid Abraham
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