Today, SingTel Group and Samsung revealed their joint initiative plans. The joint venture would be driven in areas including content, marketing and technology, reported ET. The move would provide users uninterrupted mobile data access and simplified retail experience.

The collaboration would be carried out in other countries through SingTel Group’s units. This would include AIS in Thailand, Australia’s Optus, Singapore’s SingTel, Globe Telecom in the Philippines, Airtel in Africa and India and Telkomsel in Indonesia. This was according to a joint statement issued by the companies, reported ET.

The statement said, "Initiatives under this partnership include a retail collaboration programme, direct carrier billing, regional mobile application development challenge and direct access to selected apps."

Meanwhile, Bharti Airtel CEO Gopal Vittal said, “Our association with Samsung in particular has helped us propel smartphone penetration and data adoption in the country and the launch of Samsung Galaxy S5 is yet another step in this direction."