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Google Glass strikes distribution partnership with Italian optical wear maker Luxottica

(Credit: Reuters) Developer Maximiliano Firtman wears the prototype device Google Glass before a news conference ahead of the 2013 RigaComm event in Riga.Google Glass
March 25
9:03 AM 2014
by VCPOST Staff Reporter

Google has inked a deal with Italy-based optical wear maker Luxottica for the manufacture and distribution of Google Glass. This deal means that the wearable could carry the brands Ray-Ban, Oakley, Armani, and other Luxottica sub-brands, according to TechCrunch.

The Internet giant had previously announced that it would be marketing a $225 prescription frame for Glass. This, however, does not come with the lenses. With the entry of Luxoticca, Google now has the support of one of the world's largest maker of optical wear. This could give the tech firm some advantage in marketing the product for the consumer market, the report explained.

The New York Times cited Luxottica stating: "We now have both a technology push and a consumer pull for wearable technology products and applications. We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry."

For now, the $1,500-Google Glass is available to selected users only, and the package does not include frames and prescription lenses. The company said the price is bound to go down this year when it releases a special version for the consumer market, the report said.

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