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Waze rolls out feature where celebrities give you driving directions

November 24
11:37 AM 2013

Waze has partnered with Universal Pictures and is rolling out its new feature where celebrities will give navigation commands. For now, only voice navigation is available and the first celebrity on their feature is comedian Kevin Hart who will guide users from point A to B.

Waze is an in-demand app where it crowdsources traffic and navigation data, simply said - it combines map data and information from people in the area. Friends and even travelers in the vicinity would be able to post updates to create a real-time scenario of road situations ahead. Waze, who is now in the limelight due to its massive community of 50 million, was sold earlier this year to Google for a rumored USD 1.3 billion.

It started off as an open source project in Israel, formerly known as FreeMap. It then grew to report traffic conditions, police locations, speed traps, accidents, pointed you to the nearest gas station - with rates from information gathered from other peole and then in part, contribute to driving routes. Currently, the service is free to use. And for its revenue model, it has advertising opportunities wherein businesses can mark themselves in the map either making them as landmarks or simply add them to the map.

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