Apple Teases AI Projects After Buying DarwinAI

By Thea Felicity

Mar 15, 2024 01:17 PM EDT

FRANCE-INTERNET-TECHNOLOGY-SIRI
siri This illustration photograph taken on October 30, 2023, in Mulhouse, eastern France, shows figurines next to a screen displaying a logo of Siri, a digital assistant of Apple Inc. technology company.
(Photo : Photo by SEBASTIEN BOZON/AFP via Getty Images)

Apple has recently acquired DarwinAI, a company specializing in artificial intelligence (AI), as part of its strategy to strengthen its presence in the AI industry. 

According to Bloomberg, by bringing DarwinAI's expertise and talent on board, Apple aims to enhance its products, particularly the iPhone, with AI-powered features and functionalities.

Now, analysts believe that this acquisition could lead to significant advancements in Apple's product offerings and drive an accelerated upgrade cycle for iPhones in the future. 

During a recent earnings call, Apple's CEO, Tim Cook, mentioned the company's ongoing efforts in artificial intelligence (AI). While Cook didn't provide specific details about these projects, he hinted at upcoming projects that heavily use AI.

This coincided with a report from VCPost, which states that Apple had already allocated its funds from EVs to AI.

READ NEXT: Apple CEO Tim Cook Reveals the Company's Significant Investments in Generative AI

Investopedia added that analysts, including those from Bank of America, are optimistic about Apple's entry into the AI field through the acquisition of DarwinAI. Incorporating DarwinAI's technology could improve Apple's products, potentially introducing AI-driven features and capabilities to the iPhone lineup. 

Additionally, there is speculation that these AI advancements could prompt more frequent iPhone upgrades in the future, thereby strengthening Apple's position in the AI market, similar tomarket like Microsoft.

READ MORE: Apple Allocates $73 Billion For AI Development, Competing With Microsoft AI

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