With millennials and members of Gen Z demanding increased flexibility in the workplace, the startup Lonch has responded with a platform for those seeking ownership of their work and financial freedom in the digital age.

A social marketplace where royalties are earned for sharing trade insight, skills and connections, Lonch caters to the values of millennials and Gen Z by emphasizing a sense of identity and autonomy in an age of digital nomadism. Lonch is restructuring the traditional nine-to-five work model while empowering entrepreneurs and establishing its own team as thought leaders.

Driving this experience is the all-encompassing accessibility that Lonch provides from mobile devices.  

"Working where you want, when you want, on what you want, on your phone provides a sense of autonomy that millennials and Gen Z are looking for," said Lonch Co-Founder and COO Bobby Nims. "Single clicks-everything lies within a one-stop-shop app that makes the experience seamless. Everything is completely integrated and sets out a clear path forward for your idea, and a clear business model that supports making money. Lonch also gives you access to free resources, to help your idea along."

Lonch provides digital office space that lets contributors from around the world collaborate and connect. The Lonch model creates a merit-based, collaborative ecosystem fostering innovation and reducing barriers. Whoever in the Lonch community participates in a project earns royalties.

The startup differentiates itself from platforms like Upwork and Fiverr by welcoming individuals with a range of distinct skills, from compliance and distribution to patents and the biomedical field. This offers access to a wide range of talents. 

The flagship feature of Lonch is its crowd investment platform, which allows anyone to share skills. This collective knowledge is used to launch innovative products across a range of verticals, with little-to-no upfront costs. Infrastructure and tools provided by Lonch reduce risk and uncertainty. Entrepreneurs can focus on product creation, development and delivering products to market.

Lonch employs blockchain and smart contracts to tokenize individual user contributions in the form of project-specific royalty tokens. These tokens represent royalties and can be sold directly to users and exchanged in a token marketplace.

Incentivized collaboration is a key component of the Lonch experience, as users only get paid when a product is successful. And Lonch earns revenue only when a product is successful. 

"We only succeed when you succeed," said Lonch CEO and Founder Christopher Gulliver.

Lonch is driven by authenticity, inclusivity and originality in the social marketplace. The startup is committed to enabling a supportive environment where individuals who collaborate can succeed in an encouraging space where diverse voices and perspectives thrive.

Underscoring it all is a freedom in the workplace that allows for flexibility and making the most of opportunities, two features that are most attractive to millennials and members of Gen Z. 

"Freelance work continues to redefine the professional landscape and Lonch is the best place to realize this reimagined work environment," Bobby said. "What we're saying is, 'You don't need to work for one company.' Lonch gives that sense of freedom and offers a choice."

Visit lonch.io to learn more.