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Salesforce CEO Marc Benioff sees major shift in business software

March 8
1:46 AM 2016

Global business software segment is witnessing a huge shift as it's moving towards a more smarter and more predictive software. Analyzing data and suggesting on future course of action are the next wave of business opportunity. Considering the encouraging growth potential, Salesforce has been acquiring startups that add value to its expansion strategy.

Salesforce's Chief Executive Officer (CEO) Marc Benioff said at Forbes CIO summit that there is a major shift taking place in the global business software space. Considering future prospects in enterprise software space, Salesforce has started acquiring a number of machine learning and data analysis startups. 

Salesforce is doubling down on this segment these days. It has already acquired PredictionIO, MinHash, and Tempo IO. It bought RelatelQ for $390 million two years ago. RelatelQ is a software that enables users to get automate data-input and sales recommendations further. Salesforce is upbeat on growth prospects on smarter and predictive enterprise software, as reported by Yahoo Finance.

Benioff said "This will be the huge shift going forward, which is that everybody wants systems that are smarter. Everybody wants systems that are more predictive, everybody wants everything scored, everybody wants to understand what's the next best offer, next best opportunity, how to make things a little bit more efficient."

Responding to the latest layoffs at IBM, which is retrenching staff as part of its multi-year restructuring plan, Benioff has welcomed those laid off employees. In his latest tweet, Benioff wrote "Salesforce opens its hands to help @IBM and any lid off workers send us your CV." Once, Benioff went to such an extent to call IBM along with Oracle and SAP as 'dinosaurs' of tech world, according to Business Insider.

RelatelQ became a major part of Dreamforce, an annual conference of Salesforce. It has launched SalesforcelQ, a new service available to all its customers. Based on the user's calendar and email interaction data, the new SalesforcelQ alerts and advises on who to contact when. 

Marc Benioff-led Salesforce is a Fortune-500 cloud computing company. Benioff is also supporting Hillary Clinton, the Democratic frontrunner in this year's United States Presidential elections. He appreciates Hillary Clinton's focus on education as he's worried about state of America's schooling, adds CNN Money.

Benioff said "The reality is a lot of our customers still don't have a comprehensive customer database, their core employees are not connected in a robust way with their customers. That remains the biggest opportunity."

Benioff further highlights that the biggest opportunity still lies in the core customer relationship management (CRM) software which Salesforce is currently selling. He observes that several companies are unable to make use of CRM software. 

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