John Legere, CEO of T-Mobile, has sought apology from Electronic Frontier Foundation (EFF) and its supporters for insulting. The apology has been made public through a blog post published on Monday evening.

The row has begun on last Thursday during a question-answer session on Twitter about the features on T- Mobile's 'Binge On'. It has been represented by the mobile phone company as an option for streaming videos from selected partners without data coming out from user's monthly plan.

However, critics accuse T-Mobile for throttling or artificially slowing download speed through 'Binge On'. Treating one kind of content differently than others is a violation of net neutrality principals. Through throttling, T-Mobile actually violates the FCC's 2015 Open Internet Order, a much awaited one after net neutrality rules, reports The Verge.

In the blog post, Legere apologizes for causing offenses but at the same time upholds his earlier stunt on rejection of the EFF's characterization of 'Binge On'. He has praised the battle of EFF for establishing consumer rights and dements himself as a foul-mouthed CEO.

He also deliberately represents his recently blasted F Bomb as a 'Social Media Riot' and declines to seek apology in this regard. He has sketched himself as such a big shot that nobody in T-Mobile even dares to put a filter on his mouth, reports BBC quoting his statement.

However, in response to the F bomb blasting by T Mobile CEO, EFF supporters quickly flooded social media in defense of the 25-year-old non-profit organization. In protest, one 'Binge On' partner, Slidefuse, has dropped out of the program.

Legere has expressed his intention to sit with the EFF to discuss row. Welcoming his intentions, the EFF has also agreed to sit for a dialogue with T-Mobile regarding net neutrality and 'Binge On', reports CNN Money quoting an EFF spokesperson.

The EFF has conducted several tests and discovered that T-Mobile slows speeds of every video on the internet irrespective of services involved with the 'Binge On'. The same has been observed for those consumers who even opt out of the service.

Supporters of net neutrality say it is vital to prevent a two-tiered internet. Rich companies pay internet service providers to allow their content to be downloaded quicker than small companies who may not be able to pay.

The embattled CEO of T-Mobile has finally sought apology for insulting EFF, a consumer right group fighting for long 25 years and its supporters on Monday evening. The big mouth CEO deliberately tries to represent him in the blog statement as such a big shot that nobody in the T Mobile even dares to put a filter on his mouth. However, the social media sites have witnessed waves of criticism and one partner has left out from 'Binge On' platform following his F bomb blasting on twitter.