Efficient Collaborative Retail Marketing (ECRM) announced that effective immediately BV Investment Partners (BV) will become ECRM's majority shareholder.

The strategic partnership of the two companies will drive ECRM's growth within current endeavors while simultaneously expanding into new market areas.

With the transition, Mitch Bowlus, is set to step down as President of ECRM.

Mitch Bowlus commented, "I'm excited to partner with BV to help bring the company that my father and I built together to its next stage of growth. I will continue to be a significant shareholder and will be involved in the future strategic growth of the business but will be transitioning out of the day to day operations."

"With this, I am pleased to announce Greg Farrar as our (ECRM) new CEO," Bowlus added.

With the strong business relationship with Bowlus, Farrar's proven credentials and established knowledge of the CPG industry made him the ideal candidate for the CEO post that would ECRM into a successful future.

Founded in the 1994, ECRM is known for strategic events and promotional tracking and analysis in the Consumer Packaged Goods (CPG) industry.