Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

Paris, France-based native advertising company Adyoulike added Windsor, UK-based content and marketing firm Content Amp in a deal valued at $2.5 million to beef up its ad campaigns.

San Francisco, US-based digital marketing tool developer Kenshoo secured $20 million in a funding round led by Bain Capital Ventures to launch its predictive media optimization platform.

Yahoo boss Marissa Mayer is considering building a streaming video platform within the next few months to take on YouTube and to gain higher revenue that video ads will be able to bring to the company

French cross-device tracking and advertising startup Tapvalue nabbed $2.2 million (€1.6 million) in a venture round led by an unnamed venture capitalist and some angels to support its international gr

JWT, a New York, US-based operating company of advertising giant WPP, entered an agreement to pick up a majority stake in Mumbai, India-based social media agency Social Wavelenth for an undisclosed am

Former Google Head of Global Strategy for Mobile Ad Platforms Jesse Hurwitz has left the search behemoth for mobile ad platform startup AdBrain, VentureBeat reported.

Business Development Corporation of America invested $30 million in the first external funding round of digital ad company CPXi which provides programmatic ad-buying services,TechCrunch reported.

Dublin, Ireland-based global communications services firm WPP Digital picked up a majority stake in London, UK-based digital consultancy firm Cognifide for an undisclosed sum in a deal that will deliv

The merger of online video ad platforms Ebuzzing and Teads will create a global video ad group that will continue to provide complementary offerings to its clients, TechCrunch reported.

San Francisco, US-based virtual ad firm DemandBased raised $15 in a funding round led by Greenspring Associates to build the mobile ad capabilities of its B2B enterprise software platform.