Advertising

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?


Tesla Spends Millions in Advertising Despite Elon Musk Hating It, But Why?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google Sued by Axel Springer, 31 Other Media Groups in Europe for $2.3 Billion Over Digital Ad Practices

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

Shai Masot : Effective Political Campaigns on Social Media Demand Hard Organic Work

yhe digital world and social media in particular are a mirror of real life...


Latest News

Shakr Media raises $2.3 mln boost to revolutionize online video advertising
Shakr Media hooks $2.3 million in a Series A round to expand tech platform. Their sole investor is POSCO Venture Capital, who assisted with receiving funds from the South Korean government.
US online publisher Glam rebrands as Mode Media after $15M funding round
Brisbane, California-based online publisher and ad firm Glam Media rebranded as Mode Media after raising $15 million in an unannounced funding round from undisclosed investors to launch a new video b
Sprinklr launches new ad tools, receives $40 mln Series D funding
Sprinklr has reaped $40 million Series D investment from financiers including Iconiq Capital, Battery Ventures and Intel Capital which brings the total funding for the startup to $77 million.
Google to shell out $207M for Dublin data center expansion
Mountain View, US-based search giant Google will shell out $207.7 million (€150 million) to expand its data center in Dublin Ireland to beef up its revenue generation through its cloud services.
RadiumOne terminates CEO after domestic violence charges
Caving in to public pressure, San Francisco, US-based marketing automation firm RadiumOne terminated its chief executive officer (CEO) Gurbaksh Chahal after he pled guilty to domestic violence and bat
Merus Capital forms special fund to invest in US ad-tech firm AdRoll
Palo Alto, US-based software-focused venture capital firm Merus Capital formed a special Merus Capital Opporunity Fund just after it closed its second fund at $43 million to support the late-stage dev
Blucora acquires US-based explainer site HowStuffWorks for $45M
Bellevue, US-based Internet business operator Blucora acquired Atlanta, Georgia-based explainer site HowStuffWorks in a deal valued at $45 million in cash from Discovery Communications, which had boug
US social media marketing startup Argyle shuts down amid tight competition
Durham, US-based social media marketing startup Argyle announced through an email to its customers that it will shut down its operations on May 31 because it couldn't compete anymore with its rivals i
Oregon marketing automation firm Act-On lands $42M in funding for growth
Beaverton, US-based marketing automation software vendor Act-On landed $42 million in its fifth funding round led by Technology Crossover Ventures (TCV) to fuel its growth.
French publisher Webedia adds Lebanese digital media firm Diwanee
Paris, France-based digital publishing firm Webedia added Lebanon-based digital media firm Diwanee for an undisclosed amount to help the latter reach out to women in the Middle East.
1 2 3 4 5 6 7 8 9 10  next page
Real Time Analytics