Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

The Federal Trade Commission and California Attorney General Kamala Harris said Facebook had the wrong interpretation of how COPPA applies to teenagers, the Los Angeles Times reported.

The co-founders of New York, US-based ad tech startup Spotfront decided to turn down seed funding from strategic investors and bootstrap the firm to give them more independence in their company decisi

Chicago, US-based digital interactive application developer elevate DIGITAL scored an additional $3 million in its Series A funding round from SFX Entertainment to expand into new markets.

New York, US-based brand advocacy startup Crowdtap picked up $5 million in a Series B funding round led by Foundry Group to continue inspiring its customers to create quality promotional content on bl

New York, US-based data management platform Lotame acquired San Mateo, California-based mobile audience management startup AdMobius for an undisclosed amount to beef up its publishing and marketing se

New York, US-based social media management startup Percolate landed $24 million in a Series B funding led by Sequoia Capital to help companies monitor conversations and create content on social media.

Coull, a Bristol-based online video ad tech firm, has received $4 million from Paul Fraser and other existing angel investors for its latest funding round, TechCrunch reported.

Online and mobile classifieds platform Quikr has raised another $90 million in its most recent funding round, according to a report on The Economic Times citing a source.

Priceline Group has purchased Israel-based Qlika in a cash deal worth around $3M, according to a Priceline source interviewed by VentureBeat who confirmed the deal.

Instagram, the mobile photo sharing service of Facebook Inc, has signed a $50 million advertising deal with Omnicom Group, according to sources interviewed by Bloomberg.