Advertising

This April's Fools Day 2024, many companies are expected to rely on the power of prankvertising. But, should they really do so?

Tesla is now spending millions in advertising, despite Elon Musk's non-advertising mantra. But, why?..

Google is facing a 2.1 billion euros ($2.3 billion) lawsuit filed by 32 media organizations in Europe, including Axel Springer and Schibsted, over alleged financial losses due to the company's digital..

yhe digital world and social media in particular are a mirror of real life...

Latest News

Roofstock gets Series A funding of $13.25 million led by Bain Capital Ventures. The funds will be used in an online marketplace and will be launched on Thursday in Florida.

A leaked document revealed Facebook’s plan to start monetizing on of its fastest-growing and most popular product, the Messenger. The document stated that in the second quarter this year, a new featur

The video messaging application stroke a deal with Viacom on Tusday. Snapchat will be able to hit the mainstream as Viacom will sell its advertising, and Viacom is able to enter the Internet market.

The media research firm Nielsen will enhance its methods for measuring people’s TV watching activities using the new “Social Content Ranking,” which will use Facebook and Twitter for their surveys.

The company is accused of commercialization in the form of selling its forum's management and altering search results to show paying-websites. Last year, Baidu also faced punishment over pornography a

London-based SuperAwesome collaborated with the Poki online games to develop AwesomeAds that offers a safe advertisement program for kids. Venture Beat reported that the project targets the U.S. famil

A new video of the Coca-Cola polar bear mascot is circulating the web and has garnered over 700,000 hits in YouTube since it was posted last Monday. Santa Claus isn't the only Christmas icon people wa

PayPal received complaints from UK parents for taking away the magic of Christmas and the mystery that surrounds Santa Claus. Most kids still probably hold on to the magical belief that Santa delivers

Twitter is joining YouTube in the social media advertising revolution by providing advertisers with a better tools for companies to measure its advertisement. The latest announcement was made via comp

YouTube, a Google-owned company, is preparing to provide more transparency to advertisers on their advertisement data. Based on this new plan, advertisers will be able to get data such as the amount o