Ezoic offers publishers an automatic option to improve their website layout and improve advertising revenues. It recently announced the closure of a USD5.6 million Series A funding round. The funding round was lead by venture firm Balderton Capital together with New Amsterdam, Silicon Valley Bank and other private investors. 

Ezoic's technology is able to enhance overall user experience and improves advertising revenue for informational websites on desktop, mobile and tablet platforms. Each platform would be able to achieve this through 'multivariate testing', an automated process that continuously tests the different layouts of the same content.

Ezoic is spearheading new opportunities in bringing automated site layout testing and improving the untapped market of independent and information-based publications. It is well-positioned in the rapidly growing landscape of multivariate and A/B testing.

This software is currently in private beta testing and has been successfully tested on more than 400 standalone websites. With this funding round, it would allow the company to accelerate its software development and achieve its ambition to be the first to market in the first quarter of 2014.

According to Ezoic CCO Jim Cole, who said about its recent funding, "Improving site layout has a dramatic and positive effect on how the average user browses a site. Independent website owners currently struggle to compete with larger digital publishers who are better resourced to create and test a large number of layouts for all devices. Ezoic aims to level the playing field of offering a fully automated platform for digital publshers who want to improve user experiene and ad income."

Established by CEO Dwayne Lafleur in 2010, the company's multivariate testing platform automatically improves the site layout through the use of a must-have tool to make testing as effortless. The firm is currently undergoing testing and improving the content layout for 450 informational publisher sites that reaches out to 20 million visitors per month.