New York firm Sprinklr announced on Wednesday that it has acquired Austin social and brand analytics firm Dachis Group, according to Silicon Hills.

The financial terms of the acquisition deal were not disclosed in the said report.

A news release said the newly combined entity has "raised more than $95 million in venture capital, acquired 11 companies, including three of the original 13 Facebook Preferred Marketing Developers and served over 50 percent of the Fortune 500."

Jeff Dachis, the founder and Chief Executive Officer (CEO) of Dachis Group, also said in a news release: "Our clients have been demanding a real-time social solution that gives them the ability to gain insights, take action anywhere within the enterprise and measure effectiveness. Ragy's (Sprinklr CEO) clear vision for how enterprises will manage social experiences at every touchpoint, along with Sprinklr's deep enterprise experience and extensive client and analyst validation, confirms that this was the right transaction to build on our longstanding vision for the evolution of social business."

The merged firm will now cater to over 400 brands. In addition, it will maintain a 300-person workforce across its branches in New York, Austin, Delhi, Mumbai, and London, Silicon Hills reported.