Ford Motor Company announced on Wednesday that it is raising the prices of three vehicle models produced in Mexico, citing higher US tariffs on imported cars as a contributing factor.
The price hikes, which could reach up to $2,000 per model, will affect the Ford Maverick, Bronco Sport, and Mach-E.
According to CBS News, the price increases apply only to vehicles built after May 2, 2025, with deliveries expected to begin in late June.
Ford explained that these price adjustments are part of their routine mid-year pricing changes, combined with the impact of tariffs.
The company made it clear that vehicles already shipped to dealerships will not be subject to the new pricing.
Ford spokesman Said Deep emphasized that the company has not passed on the full cost of the tariffs to customers, aiming to strike a balance between customer interests and business needs.
The price increase is directly linked to the tariffs that were introduced by the Trump administration in March, which imposed a 25% tax on vehicles assembled abroad.
And here is the first proof that Trumps import tariff taxes ARE being passed on to American consumers ... Ford raising its prices ⬇️
— Naked Mole Rat (@downunder045) May 7, 2025
So much for oth countries paying for the tariff ... that was all Maga nonsense pic.twitter.com/uRwb9n3NbR
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Tariffs Hit Ford's Mexico-Built Mach-E With $12K in Extra Costs
The tariffs have hit Ford particularly hard, as the company imports several models from Mexico. This includes the Mach-E, an electric version of the Mustang, which faces a tariff that could add more than $12,000 to its price tag.
Other models like the Ford Explorer, built in the US, have a smaller tariff burden, around $2,400.
Ford's decision to raise prices follows a significant financial impact from the tariffs.
The automaker has predicted a $1.5 billion hit to its operating profit this year, forcing it to withdraw its financial guidance due to the uncertainty created by ongoing trade policies, CNN said.
The higher tariffs, along with retaliatory measures from other countries, have prompted experts to forecast a price increase of $2,000 to $12,000 on foreign-made vehicles, depending on the model.
Despite the added costs, Ford reassured customers that it is doing its best to minimize the impact.
"We have not passed on the full cost of tariffs to our customers," Deep said, highlighting the company's continued efforts to provide value while navigating the evolving trade landscape.
Ford also mentioned that it would continue offering its "employee pricing" promotion until July 4, providing some relief to buyers.
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