Mobile content company bigtincan has obtained $5 million for its Series A round, a statement about the funding said. Southern Cross Venture Partners led the round. 

The platform, which the company calls the bigtincan hub, provides integrated tools that allow users "to securely and effectively engage with the right content at the right time in the right location." Through the bigtincan platform, users can glean intelligent insights about how the company uses and values content even as it gives organizations unparalleled control on usage and sharing of such content, the statement said.

David Keane, bigtincan Founder and Chief Executive Officer, said in the statement, "This funding comes at a pivotal time for bigtincan as we look to expand our footprint across the market and continue our next phase of growth. The team at Southern Cross Venture Partners has a deep history of investing in emerging platforms that transform markets. Their expertise will be invaluable as we look to rapidly scale our mobile content enablement platform to take advantage of the explosive growth in business mobility."

As part of the deal, Southern Cross Venture Partners Managing Director Bill Bartee will be joining the Board of Directors of bigtincan. With the funds raised, bigtincan will be able to "capitalize on the rapid adoption and increasing demand for.... Its mobile content enablement platform," the statement said. 

The startup was on a roll last year, with hundreds of enterprise clients using and getting business value from bigtincan's mobile enablement platform. The list includes Hologic, Telefonica, ReachLocal and Jones Junction just to name a few. It has also formed strategic alliances with companies, both local and international. At the core of its success is constant innovation as bigtincan continues to find better ways to help organizations that have mobile workforces to operate more efficiently and effectively, the statement said.