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YouTube give uploaders power over comments with new Google+ tools

September 25
12:27 PM 2013

A team up of YouTube and Google+ would empower video uploaders to moderate comments on uploaded content. The new system was rolled out to a select few on Tuesday. The goal of the improved system would allow publishing of comments based on relevancy rather than currentness.

YouTube product manager Nundu Janakiram said, "Currently, you see comments from the last random person to stop by. The new system tries to surface the most meaningful conversation to you. We're trying to shift from comments to meaningful conversations."

Similar to what Google developers had already implemented in Google+, relevancy would be determined by three factors. They are the number of positive botes for a particular comment, commenter's community engagement, and reputation of commenter. The new system would not only flag or bury spam or abusive comments, but would have celebrities with strong Google+ reputations have priority among others.

Other features of the new system still had the essence of being a YouTube user. Users can still post comments under pseudonyms and could opt to comment privately or publicly.

According to RBC Capital Markets, YouTube would bring in a reported USD4 billion in revenue this year largely because of increased advertising spending. On the other hand, the removal of its app from Apple's software iOS was said to be the reason why Youtube has tripled its revenues in mobile advertising to USD350 million for the first quarter alone. 

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