20 More Metro Regions Added to Amazon’s Home Services
The company added 20 more metro areas, one of its most significant expansions of Home Services since launching in March 2015, and bringing the number of markets covered to 50. New cities getting added today include Indianapolis, IN; Las Vegas, NV; San Antonio, TX; Ann Arbor, MI; Cleveland, OH; Milwaukee, WI; Boulder, CO; Raleigh, NC and Trenton, NJ.
First, Amazon itself appears to be considering entering into another, related on-demand area: housekeeping and helping people organize their lives.
Last week, Amazon job openings for a new role at Amazon called "Home Assistant." This is a concierge-style service where the employee "will be an expert in helping Amazon customers keep up their home...working with customers each day with tidying up around the home, laundry, and helping put groceries and essentials like toilet paper and paper towels away.
Meanwhile, there is also some consolidation underway in the market: Angie's List - which last year rejected a $512 million acquisition from IAC's HomeAdvisor for being too low - hasn't had a smooth time of it, and now, one year on, it's laying off employees and exploring strategic alternatives. The company currently has a market cap of around $517 million.
Amazon has been relatively quiet about its own Home Services effort in the last several months, with a lot of the company's consumer hullabaloo continuing to swirl around its latest efforts to double down on its Echo voice-responsive home hub and the multiple cloud-based services that can be used in conjunction or alongside it.
Amazon is, in keeping with its usual practice, not giving much away about how successful Home Services has been to date, but it's definitely growing in terms of supplier interest. Amazon said that the number of service providers has gone up 1,500 percent, and it now covers 60 professions and 1,200 unique services.
It also noted that the services most popular with costumers includes TV wall-mounting, house cleaning and furniture assembly.