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Taco Bell's 'crazy' secret weapon

July 24
9:12 AM 2013

Now that the toy was taken out of the famous taco, one product might just fill in the void of the murdered kids' meal. Shifting away entirely from the kids market, Taco Bell's new "Doritos Locos Tacos" brings in the party goer demographic.

Armed with a commercial that explicitly shows the company's next move, Taco Bell's new party food is an example of a successful product launch, analysts said. The beauty of the marketing campaign lies in its recall - customers can recreate the iconic commercial to signal that 'a party has arrived.'

The marketing strategy of Taco Bell taps on three main characteristics of a good product, according to the Huffington Post. One, the Locos Tacos commercial was made for pop culture reference. The comedic punchline is a product's key to pop culture.

Two, the word association of 'tacos' and 'party' was seamlessly woven. The specific word target, similar to internet marketing and keyword research, proved to be especially successful.

Third, the customers' expectations were raised due to the consistent playing of television advertisements, said the news report. After only a year, Taco Bell managed to sell a total of 500 million Locos Tacos, which analysts believed the company achieved through clever marketing.

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