South China Morning Post (SCMP), the Hong Kong based premier online English newspaper has removed the pay-wall from its website following completion of acquisition by Alibaba. The online pay-wall has been removed from 6 pm (Local Time) after expiring ten years in place. Its physical and PDF editions will continue as subscription-based.

Free access to online and mobile editions of SCMP has opened up the most comprehensive and credible news site on Greater China to the rest of the world. SCMP.com has transformed itself into digital media with more than 2.5 million subscribers per month at an age when internet giants like Google hasn't surfaced.

Media companies in Hong Kong and around the world have been passing through critical moments following adoption of cost-cutting measures or even closing down. SCMP has bucked up the free era after acquisition of the 113-year-old newspaper and its media assets by Alibaba Group, medial mogul of China, reports South China Morning Post.

The newspaper has previously offered free access to limited number of stories on its website per month. But now the free access ceiling has been removed which paves the way for SCMP to approach for global leadership, observes Tammy Tam, editor-in-chief for SCMP. Tam also argues echoing the voice of Alibaba founder Jack Ma that the world needs insightful and trusted news, according to a report published in TechCrunch.