On-demand taxi app Gett has launched an added feature to its smartphone app - Gett Courier - in the UK. This delivery service will pick up a package and make the delivery within a designated zone in an hour's time.

The black-cab hailing service is hoping their huge corporate customer base will be the driving force behind the success as well as revenue generation of the new feature. As per Business Insider, Remo Gerber, MD for Western Europe at Gett and CEO of Gett UK, made his expectations very evident in his statement, "We're serving half of the Fortune 500, including law firms, consulting firms, and banks. If we start adding courier then it's significant."

The biggest advantage for the former COO of Groupon is that Gett can capitalize on the fact that its already-huge customer base will not have to download the app separately to use Gett Courier. The users who already have the Gett app on their smartphones with linked credit cards can use the same for the newly launched service.

The on-demand courier service promises to pick up the package within 20 mins of Smartphone taps and deliver the same within one hour. According to Daily News, the courier guy will charge a flat fee of £6 for delivering a 5kg parcel to anywhere within London's Zone 1. However, this fee will be slightly higher should the delivery address fall beyond the said zone.

This new addition is Gett's attempt to differentiate itself from competition like Addison Lee and Uber. However, Addison Lee has already introduced the same concept, and has 200 motorcycles, 200 vans, and 30 pushbikes running on the streets of London. But Gett claims it is the only "on-demand" black cab hailing service and has even gone ahead and used their "Knowledge" as a game changer. As Tech Crunch represents, Knowledge is a study of streets that black cab trainees undergo before they become full-fledged cab drivers. Gett claims that with such an intense study of London's tangle of streets, their brood of delivery boys and girls not only make excellent human route maps, they tend to reach their delivery destinations at one go.

While Garber did not reveal exactly how many Gett Courier vehicles were out on the streets, there are approximately 6000 Knowledge students vying for the position of delivery boy/girl. Gerber confirmed that the launch has gone well, with Gett users using the new service to deliver food, passport, laptops and other items across London. The company is reviewing some more options that it may introduce later as added services to accelerate growth amidst such stiff competition.