Oriens Travel & Hotel Management Corp. (OTHM) announced that the FROL Booking Engine exceeded the company's expectations. As a result, OTHM was now exploring a merger/acquisition worth at or more than US$30 million. The merger/acquisition will provide OTHM with the ability to ramp up the online side of their business ten-fold as well as revisit their corporate roots, said Ken Chua. Chua was the President of Oriens Travel & Hotel Management.

If the merger/acquisition should proceed and be successful, OTHM's management was expecting the launch of a broader FROL system. This broader system will not only be financially viable but also extremely lucrative.

OTHM operated hotels and resorts under the Hotel PURE brand in the US and Central America. The company also operated Friendly Reservations Online. This was a proprietary and booking system that executes reservations capture through the consumer-facing websites of Hotel PURE. OTHM's operations were based in Las Vegas, Nevada.