Ariana Grande is taking on a new venture launching her new fragrance line 'Ari.' The pop singer also has a new video launched for the said fragrance which is also aligned with her new music video entitled 'Focus.' The fragrance video can be considered as a short film starring Ariana Grande as she is also set to perform at the upcoming 2015 American Music Awards.

Ariana Grande is certainly into many things. Aside from her newly released single 'Focus,' she is also into a new venture which some artists also dwell into - a fragrance line. In her case, it's called 'Ari' fragrance. This is Ariana Grande's first time in a product engagement. In addition, the pop singer also launched a short video for the said fragrance which is 'Focus'-themed as well, MTV featured.

Undoubtedly, Ariana Grande takes on the retro side in a whole new level as she launched the video of her new fragrance line. Furthermore, the 22-year-old pop singer is well in love with her marshmallow-scented perfume 'Ari' with complete girly pink bottle and pompoms is indeed attractive, Hollywood Life shared. The scent of 'Ari' took on the glamorous and sexy side of ladies which includes various scents to choose from such as raspberry, vanilla orchid and marshmallow.

Aside from this new fragrance endeavor, Ariana Grande has also made it to the list of performers at the 2015 American Music Awards. She will be performing alongside Justin Bieber, Coldplay, Macklemore, Gwen Stefani, and Ryan Lewis to name a few. The said music awards will be hosted by pop music icon Jennifer Lopez, Music Times reported.

Ariana Grande is firing up her music career and her new lines. 'Ari' is the first ever product venture of the pop singer that features various scents for the ladies. In addition, the 22-year old singer will be among the artists to make it on stage for the upcoming 2015 American Music Awards on November 22, 2015.